CANTONESE BREAKFAST
Small-batch Cantonese breakfast granola. Traditional ingredients rarely found anywhere else.
Press & Media
UMAMI GRANOLA brings Cantonese flavor traditions into granola through small-batch production and carefully sourced traditional ingredients. Founded by a first-generation Cantonese American, the brand is structured around Cantonese flavor traditions, not ingredient novelty. While fermented black soybeans (豆豉, dau-si), longan (龍眼, long ngaan), and goji berries (杞子, gei zi) transformed American dining, breakfast remained unchanged.
Asian American food culture continues to expand American dining. Drawing from Cantonese dim sum traditions and inherited knowledge, UMAMI GRANOLA established a breakfast category shaped by Cantonese flavor traditions.
Two Signature Blends
Dau-Si-Do | $16 single
Earthy fermented black soybeans meet hoisin's sweet-savory complexity and ginger's aromatic warmth. Delicate clusters carry umami depth, the savory foundation of Cantonese dim sum tradition.
Dragon-Eyed Wolf | $16 single
Ruby goji berries with gentle tartness and plump longan carry tong sui (糖水) tradition, enriched with condensed milk's rich creaminess. Floral sweetness that honors Cantonese sweet soup tradition.
View the complete collection at Signature Blends.
Media Contact
- Press inquiries: press@umamigranola.com
- Sample requests: Email press@umamigranola.com
- High-resolution photography: Available upon request
- Founder interviews: Available via email coordination
Story Angles
- The Cantonese Table: Granola developed with traditional Cantonese ingredients and culinary practices
- AAPI Heritage Month: Launch celebrates Asian American food culture and first-generation Cantonese American founder
- Market Gap: Asian ingredients transformed American dining, yet breakfast remained unchanged
- Small-Batch Quality: Limited production ensures cultural accuracy and ingredient integrity
Learn more about our approach at Our Philosophy.
Learn + Cultural Authority
Explore Cantonese breakfast culture through first-generation stories and the philosophy behind each blend
UMAMI GRANOLA FAQ
UMAMI GRANOLA is the first Cantonese breakfast granola, with two small-batch blends from the culinary traditions of Guangzhou and Hong Kong. Dau-Si-Do, dim sum granola, brings savory umami depth from Cantonese breakfast tradition. Dragon-Eyed Wolf, tong sui granola, brings floral sweetness from Cantonese sweet soup tradition. Learn more about our approach.
Cantonese culinary tradition is specific, not broadly Asian, not broadly Chinese. The fermented depth of dim sum, the floral sweetness of tong sui, the ingredient knowledge passed through generations of Cantonese family kitchens. UMAMI GRANOLA was founded by a first-generation Cantonese American. This is not borrowed inspiration. This is the tradition. Read our philosophy.
Both, by design. Dragon-Eyed Wolf, tong sui granola, is floral sweetness. Dau-Si-Do, dim sum granola, is savory umami. The Signature Duo carries both.
Dragon-Eyed Wolf, tong sui granola, opens with the gentle tartness of goji berries, deepens into the caramel-like complexity of longan, and settles into the richness of condensed milk. Floral sweetness that layers and evolves.
Dau-Si-Do, dim sum granola, opens with the earthy depth of fermented black soybeans and hoisin, savory, complex, deeply satisfying. Fresh ginger lifts it with aromatic warmth. The fifth taste, the one that makes breakfast feel complete.
Every ingredient in UMAMI GRANOLA is selected by its founder, a first-generation Cantonese American with firsthand knowledge of these ingredients and the culinary traditions behind them. Discover the ingredients.
