CANTONESE BREAKFAST
Small-batch Cantonese breakfast granola. Traditional ingredients rarely found in modern breakfast.
Press & Media
UMAMI GRANOLA brings Cantonese flavor traditions into granola through small-batch production and carefully sourced traditional ingredients. Founded by a first-generation Cantonese American, the brand is structured around Cantonese flavor traditions, not ingredient novelty. While fermented black soybeans (豆豉, dau-si), longan (龍眼, long ngaan), and goji berries (杞子, gei zi) transformed American dining, breakfast remained unchanged.
Asian American food innovation continues to expand American dining. Drawing from morning yum cha traditions and inherited knowledge, UMAMI GRANOLA introduces a breakfast category shaped by Cantonese flavor traditions.
Launching May 2026 for AAPI Heritage Month, with limited production to preserve ingredient integrity and traditional preparation standards.
Two Signature Blends
Dau-Si-Do | $16 single
Earthy fermented black soybeans meet hoisin's sweet-savory complexity and ginger's aromatic warmth. Delicate clusters deliver umami depth—the savory foundation of Cantonese cooking, crafted for sophisticated mornings.
Dragon-Eyed Wolf | $16 single
Tart-sweet ruby goji berries and plump longan capture traditional dessert soup (tong sui 糖水) essence, enriched with condensed milk's silky sweetness. Complex granola that honors Cantonese breakfast traditions with floral sweetness.
View our complete collection at Signature Blends.
Media Contact
- Press inquiries: press@umamigranola.com
- Sample requests: Available March-April 2026 for coverage consideration
- High-resolution photography: Available upon request
- Founder interviews: Available via email coordination
- Launch date: May 2026 for AAPI Heritage Month
Story Angles
- The Cantonese Table: Granola developed with traditional Cantonese ingredients and culinary practices
- AAPI Heritage Month: May launch celebrates Asian American food innovation
- Market Gap: Asian ingredients transformed American dining, yet breakfast remained unchanged
- Small-Batch Quality: Limited production ensures cultural accuracy and ingredient authenticity
Learn more about our approach at Our Philosophy.
Learn + Cultural Authority
Explore Cantonese breakfast culture through first-generation stories and the philosophy behind each blend
Authentic Cantonese Granola Questions
Dau-Si-Do delivers umami complexity through fermented black soybeans (豆豉), hoisin (海鮮醬), and fresh ginger (薑)—earthy depth with aromatic warmth, unlike honey-oat granola. Dragon-Eyed Wolf offers refined sweetness with goji berries (杞子), and longan (龍眼), and condensed milk (煉奶) rooted in traditional Chinese breakfast. Learn what makes Asian granola different.
UMAMI GRANOLA costs $16 for 8oz ($2.00/oz). Our Signature Duo offers both blends at $32. Small-batch production with traditional ingredients like fermented black soybeans (豆豉), goji berries (杞子), and longan (龍眼) from established suppliers.
We use authentic dau-si (豆豉) from established suppliers - not generic substitutes. Our first-generation Cantonese American founder inherited this culinary knowledge through family traditions. Learn about our ingredients or read our approach.
UMAMI GRANOLA offers more than the familiar bowl with milk. These authentic Cantonese breakfast ingredients deserve applications that match their sophistication—whether you're enjoying savory breakfast territory with Dau-Si-Do or enhancing sweet preparations with Dragon-Eyed Wolf. These recipes transform how you think about granola. Traditional granola relies primarily on sweetness and familiar nuts. The missing element? The fifth taste that makes foods feel satisfying rather than merely filling. Dau-Si-Do works particularly well with Greek yogurt. Dragon-Eyed Wolf complements fruit and lighter options. See creative recipes.
Dau-Si-Do: Savory umami blend with fermented black soybeans, hoisin, and fresh ginger. Wrinkled fermented beans release wine-like complexity, hoisin adds depth, fresh ginger provides warming aromatic notes—each component enhances the others through traditional flavor pairing wisdom. Dragon-Eyed Wolf: Sweet blend with goji berries, longan, and condensed milk inspired by traditional desserts. Both honor different aspects of traditional Chinese breakfast traditions.
Yes, we ship throughout the United States with carefully designed packaging to maintain freshness. View shipping details.
Launching May 2026. Join our waitlist for early access and cultural food stories.
