Wholesale & Business Partnerships
Granola has skewed overwhelmingly sweet for decades. Savory profiles and culturally specific SKUs represent the largest unaddressed opportunity in the premium granola category — and the least represented on most assortments.
UMAMI GRANOLA closes this gap — two Cantonese blends, one savory and one sweet, with no competing product currently in market. Available to specialty retailers, food service, and curated hospitality accounts.
What UMAMI GRANOLA Adds to Your Category
- Two flavor profiles with no direct competition
- AAPI consumer reach — the fastest-growing U.S. demographic
- Woman-owned and AAPI-owned
- Clean label — no artificial ingredients, no HFCS, made with unrefined coconut oil
Wholesale Inquiries
For partnership opportunities outside of Faire, contact wholesale@umamigranola.com
Learn + Cultural Authority
Explore Cantonese breakfast culture through first-generation stories and the philosophy behind each blend
UMAMI GRANOLA FAQ
UMAMI GRANOLA is the first Cantonese breakfast granola, with two small-batch blends from the culinary traditions of Guangzhou and Hong Kong. Dau-Si-Do, dim sum granola, brings savory umami depth from Cantonese breakfast tradition. Dragon-Eyed Wolf, tong sui granola, brings floral sweetness from Cantonese sweet soup tradition. Learn more about our approach.
Cantonese culinary tradition is specific, not broadly Asian, not broadly Chinese. The fermented depth of dim sum, the floral sweetness of tong sui, the ingredient knowledge passed through generations of Cantonese family kitchens. UMAMI GRANOLA was founded by a first-generation Cantonese American. This is not borrowed inspiration. This is the tradition. Read our philosophy.
Both, by design. Dragon-Eyed Wolf, tong sui granola, is floral sweetness. Dau-Si-Do, dim sum granola, is savory umami. The Signature Duo carries both.
Dragon-Eyed Wolf, tong sui granola, opens with the gentle tartness of goji berries, deepens into the caramel-like complexity of longan, and settles into the richness of condensed milk. Floral sweetness that layers and evolves.
Dau-Si-Do, dim sum granola, opens with the earthy depth of fermented black soybeans and hoisin, savory, complex, deeply satisfying. Fresh ginger lifts it with aromatic warmth. The fifth taste, the one that makes breakfast feel complete.
Every ingredient in UMAMI GRANOLA is selected by its founder, a first-generation Cantonese American with firsthand knowledge of these ingredients and the culinary traditions behind them. Discover the ingredients.
