FOR IMMEDIATE RELEASE
UMAMI GRANOLA Now Available at Hien From Vietnam Cafe in Chinatown
First Cantonese breakfast granola reaches its first cafe partner
Last updated: October 23, 2026
NEW YORK, NY, October 23, 2026. UMAMI GRANOLA, the first Cantonese breakfast granola, is now available at Hien From Vietnam, 121 Mott Street in New York City, its first cafe partner. The cafe carries the brand's Dragon-Eyed Wolf blend, made with sweetened condensed milk, goji berries, and longan. Hien From Vietnam also makes its phin coffee with condensed milk.
"Sharing our understanding of condensed milk makes Hien From Vietnam our perfect first cafe partner," said Cindy Lam, Founder of UMAMI GRANOLA.
UMAMI GRANOLA is the only granola drawn from Cantonese culinary tradition, one regional cuisine. 66% of consumers are interested in exploring regional variations within international cuisines, according to Mintel's 2026 research.
UMAMI GRANOLA can be found in-store at Hien From Vietnam, 121 Mott Street, New York, NY.
About UMAMI GRANOLA
UMAMI GRANOLA is the first Cantonese breakfast granola, launched May 1, 2026, and founded by a first-generation Cantonese American. Small-batch, AAPI-founded, woman-owned, Brooklyn-made. Two blends: Dau-Si-Do, savory umami from Cantonese dim sum tradition, and Dragon-Eyed Wolf, floral sweet from Cantonese tong sui tradition. Available at umamigranola.com.
